AMARI BANGSAEN

THE TIDE PROPERTY

Amari Bangsaen is a repositioning project that transforms an existing beachfront hotel into a destination under the Amari brand. The property comprises two low-rise wings with 154 guest rooms overlooking Bangsaen Beach.

The signage concept is inspired by the fluidity of ocean waves and the sculpted forms of coastal sand. These elements are expressed through soft, organic silhouettes and a cohesive graphic language that complements the hotel's relaxed seaside character.

A textured sand-toned finish, contrasted with warm earth-tone details, creates a natural material palette that blends seamlessly with the coastal environment while reinforcing the Amari brand experience.

Scope of work: Design & Build